I caught wind of Future of Sports via Instagram (follow me on Instagram, here), my favorite digital haunt. The exhibit is a fully interactive installation that opened a few days ago on H Street. I had no idea what to expect, but Ooey and I went and words just can’t describe how awesome it is. But I’ll try.
Immerse yourself in one of ten athletic settings. Shoot hoops, play soccer, fall in love with tennis and sweat it out with spinning. Ooey had the most fun digging her toes into the sand at the volleyball court and I thrilled by the vibrant colors and lighting. Everything could be touched, kicked or thrown and it was the least stressed I’ve been bringing my toddler to an installation since, ever.
We went at 2pm on a Tuesday and had the place to ourselves. The tickets are timed entry in anticipation of crowds but I strategically chose an off time. We played for about two hours and saw only exhibit staffers. Given how fun this spot is I don’t expect it to stay a secret for very long.
As luck would have it the Creative Director of the exhibit, Nicole Pinedo, was there during our visit. We exchanged e-mails and I was able to ask some questions, see the interview below.
Interview with Nicole Pinedo, Creative Director of Future of Sports
So who are you? Whats’s your background?
I am the founder of MITD, a start up media platform. We started with digital content, events, and now art installations lol. Overall we just want to apply a creative approach to the different projects we produce. Wether content, events or anything else, we want to be as creative as possible. I was born in Santa Cruz, Bolivia. Moved to the US after my father got offered a job to open a soccer school in Indiana. After graduating from high school, I moved to Washington DC to go to school and have been here ever since.
What sports did you play in the past, and you said your dad was an athlete too?
My father played in the World Cup 1994 when it was hosted here in the US. I always looked up to him and wanted to be just like him so I started playing when I was really young, up until high school.
What inspired you to make this exhibit?
My life experiences growing up as an athlete’s daughter and being an athelete myself. I’ve always created out of my personal experiences. I’ve also always been creative, since I was really little. I remember my drawings were a tad bit better than the rest of the kids lol. So it was only natural to me to mix both of the things I love the most. Sports and Art.
You said it came together quick, and with a tight budget, could you speak to that a bit?
I basically spent my life savings and raised the rest of the money from donations from my family. We had 4 weeks to turn the 16,000 square feet around and we managed to pull it off. It was a miracle, I still have no idea how we were able to do it. We spent 17 hr days with my core team of 4 girls, 4 interns and my dad’s construction company of him and 2 other workers that helped us build the infrastructure inside the space, we helped with painting and doing the art work.
And what’s next, another installation (I hope!)?
I would LOVE to have another installation. I have about 4 ideas waiting to be executed. I just hope we are able to be successful with this one to be able to invest in other future ones. Any support is appreciated! Buying tickets or spreading the word about it!
700 H Street, walking distance from the Whole Foods
children 3 and under free
October 6th- November 30th
Buy Tickets on their website, here
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