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Who is Amy Upchurch?
If I had to describe Amy Upchurch in one word it would be, impressive. She’s got four kids, a husband who’s routinely deployed and has started a wildly successful company from scratch. You may have seen her brand, Pink Stork, on the shelves of your local Target, Big Y, and of course Amazon. I was able to catch her on the phone
to learn more about her company because I’m nosey.
During her first three pregnancies she was diagnosed with Hyperemesis Gravidarum (extreme morning sickness) and was in what she called survival mode. Her husband was home and gone again as a result of his deployments and in the span of seven years they moved eight times. During her third pregnancy she was diagnosed with a blood infection and doctors gave her 24 hours to live.
Her husband walked into the room with mud on his face, he was pulled from a training that requires absolute isolation from the outside world. His being there should have made it more real to her that she was dying, but she didn’t believe it. She willed herself to get better and went on to deliver a healthy baby.
Why start Pink Stork?
I asked if this is when she started her company, but no, it was while they were living in Washington DC, after the birth of her fourth child. Amy says during her fourth pregnancy she communicated closely with a midwife about her nutrition and became extremely aware of what she put in and on her body. She says the changes she made were small, but they led to a pregnancy that was much more peaceful than the first three. If that all sounds a bit woo-woo to you I recommend reading The Microbiome Solution (written by Washington DC based Gastroenterologist Dr. Robynne Chutkan), how Amy talks about her lifestyle changes sound very similar to what’s discussed in this book.
More than just a product.
Amy took her holistic approach and combined it with scientific research to create the products now sold through Pink Stork. She worked with midwives to formulate the line of teas she carries and a Harvard educated doctor created her morning sickness prevention bar.
Amy tells me that Pink Stork is the first woman owned company making pregnancy relief products for women. With this mindset of providing relief to the expectant mother her brand sells more than just supplements. Pink Stork is a support network and on the website you can find the latest research as well as downloads and a list of midwives and doulas near you.
They’re healthy, but are they good?
I really wish I’d had these teas when I was pregnant with Ooey. Not only do they provide natural support during what can be an uncomfortable time in your life, they taste surprisingly good. Of the three teas I tried,the labor prep tea was my favorite and contains raspberry, nettle, chamomile, rosehip, oat straw and stevia. I also tried the morning sickness tea which relieves nausea and vomiting and tastes fresh and gingery as well as the liquid gold nursing mothers tea. (I’m trying rather unsuccessfully to wean my toddler so I didn’t have more than a sip of that last one)
What else does Pink Stork sell?
Pink Stork sells products that support your body throughout pregnancy and beyond. So in their line you’ll see bath salts, morning sickness aides, probiotics, folate and products for lactation, all in easy to absorb forms. I’m so excited to have discovered this brand and to have met Amy, I’ll definitely bookmark these products for friends and maybe my future self.
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